The Future is in Digital Organics
A LinkedIn Article by Andy Collen When looking back at my first introduction to the digital organic world, I recall my first steps into the
"Dear Happy Trails: Oh, I wish you could have been there yesterday. Seeds of Opportunity was a HUGE SUCCESS! You nailed my goal: break their hearts and inspire them to give with a powerful fable that is simply told. Happy Trails Animation storytelling and Christine Yvette ethereal voice delivered the one-two punch that inspired people to write checks through their tears. Thank you for all of your talent, professional expertise and heart that you put into this short film. You truly moved our audience. Please let your niece (who played/posed for the little girl) know as well! All the best! "
WinCo Foods: Let’s Go Shopping! 2D Animation Ad Campaign by DaviesMoore
"In the fall of 2011 our agency, DaviesMoore, pitched an idea to WinCo Foods for a set of animated commercials. The basic idea was to feature scenes from within the store as simple line animation on a brown kraft paper background that is revealed to be a WinCo Foods paper grocery bag. The client loved the idea and we set out to find the right partner to bring the concept to life and we found just that in Happy Trails Animation. Happy Trails was great to work with from the beginning. Andy Collen and his team took our ideas and ran with them – offering several suggestions and refinements in the process that improved the spots. We appreciated their working process which allowed us to weigh in on key decisions and to watch them turn animatics based on our rough storyboards into a rich, fully animated commercials. With a clearly communicated schedule and checkpoints along the way, the project went very smoothly and Happy Trails was great about making revisions as we finalized the spots. Happy Trails provided us with great customer service, a quick turnaround and, of course, some really cool animated commercials. We look forward to working with them in the future. "